Review of milk Cola Economics
After reading a famous book carefully, I believe that everyone has accumulated their own reading comprehension. Why not write down a postscript? So how can we write the afterthoughts? The following is a small compilation of milk Cola economics model article (general 5), I hope to help you.
Reflections on the economics of milk Cola 1
The title of the book "economics of milk and cola" reveals a sense of intimacy. Robert Frank is a professor of economics at Cornell University. In his teaching, he found that many students often fall on cold formulas and boring charts in the process of learning economics. So he came up with a small trick: let students find some examples in life and combine them with economic theory in class, and write a small paper as homework. Milk Cola (originally called the Economic Naturalist & microeconomics and behaviors) is an interesting example: why is milk sold in square boxes but Coke in round bottles?
Students who think of this example think that the reason should be related to cost savings. Square boxes can save more shelf space than round boxes. The difference between coke and milk is that coke is generally placed on the open shelf, while milk is generally placed in the freezer. Obviously, the cost of storing in the freezer is higher. Therefore, milk boxes prefer to use square boxes to save space, while the open shelf costs are much lower. At this time, the more convenient round bottles are more favored by consumers, so the round bottles are more appropriate.
Square or round? This is a very small problem, but it contains simple economic principles. Smart merchants' active strategies and consumers' unconscious behavior interact to form the final result. There are many examples in the book: why is the can not be designed to be short and fat, but tall and thin? This is because people's eyes have the illusion of vertical and horizontal. Bars and bars of the same length look longer, so people think that tall and thin cans have more capacity.
Why are women's buttons on the left and men's buttons on the right? This is because in history, the more expensive women's clothing was worn by servants for the hostess. In order to facilitate the servants, the buttons are on the left, and this feature has been inherited all the way as a representative of high-end women's clothing.
These student assignments carefully collected by Professor Frank vividly show the micro appearance of specific economic conditions. This can also give us some inspiration, that is, in the process of learning some more abstract knowledge, choosing some examples for in-depth understanding will be of great help to fully grasp this knowledge. For example, in the process of learning some instruments, I always feel that there is a lack of theoretical learning. But in the actual operation of their own hands after the instrument felt completely mastered. Lu You has a poem that is well written: on paper, you will feel shallow at last, and you will never know how to practice it. In fact, more than that, Professor Frank's conclusion is that the examples in practice are more suitable for people's thinking mode of remembering a thing with stories, and in the brain that has mastered the whole knowledge, it will in turn increase the understanding of theoretical knowledge to achieve a deeper understanding.
In addition, I think the small economic principles mentioned in "milk Cola economics" can also help us in the management of ordinary experimental research. For example, my lab has a lot of glove boxes to do experiments that are not suitable for air. It is reasonable to say that the space in the glove box should be more precious, but in my observation, not many drugs are packed in more space saving square bottles. If there are drugs for glove boxes in the future, they may be designed as round bottles.
After reading the complete book, I was amazed by the powerful insight of the students who collected the materials in the book, and the complicated and detailed business details in the industrial society. They were like capillaries, forming a complex and accurate blood circulation system. What is more amazing is that such a complex system has consistently followed several simple economic theories. In my opinion, it is of great benefit to have a more comprehensive understanding of unfamiliar fields and things by reading more books on economics and other disciplines.
Reflections on the economics of milk Cola 2
After Reading Professor Frank's "economics of milk and cola", I feel deeply.
Change the habit of thinking, good at observing things around and learn to summarize. According to economics, human beings are rational, and they usually balance their behaviors with their own interests. In daily life, because of the habit of things around us, we will not think about the existence and rationality of things, and will not conduct a deeper research on the appearance of things. In fact, life has its own charm. There are economic principles behind all kinds of things in life. Many times, we take it for granted. It's just a habit. In the past learning process, it is this way of thinking that has affected me. The natural idea is that I neglected the significance of inquiry. After reading this book, I realized how bad the previous understanding level was and how much the degree of separation between theory and practice is. The answer can't be the only one. If we think from another angle, we will have new ideas.
Understand the concepts in the basis of economics in the simplest and direct way. Although I studied accounting, I also had a lot to do with economics. When I took the course of western economics, I couldn't even remember formulas and professional terms. So I talked about how to continue to explore. When I finished the exam, I felt light and vowed to never touch it again. Economists' books are all "aristocratic economics", a lot of tables, formulas, strange nouns and abbreviations. This gives us the illusion that economics is abstract, hard to understand and has little to do with lifeˇ¶ "Milk Cola economics" let me understand the abstract theory with the examples around me, so it is simple and clear. It is the same truth when communicating with people. The quickest and most effective way to let the other party understand what I express is to cite the familiar examples around him. Especially in the future work, the people you meet may not all know the professional terms or terms of accounting. If you use the examples around you, you will get twice the result with half the effort. Why not.
After reading the whole book, I will not feel obscure. It completely eliminates the psychological barrier caused by the mountain of economics. At least this book makes me understand the simple truth that "theory comes from life", and shows me the interesting and vivid economics. For the explanation of the phenomena seen in life, the book expounds the two most basic and important economic concepts: opportunity cost and cost-benefit principle. Opportunity cost refers to the value of giving up other things in order to engage in an activity; The principle of cost-effectiveness means that only when the additional benefit of an action is greater than the additional cost is worth doing, and you should only do so when the additional cost is incurred. This is the answer to the opening question.
For example: why is milk sold in a square box, but Coke in a ring bottle?
First, because of the consumption habit, cola yuan is suitable for drinking on hand. And very few people drink with milk boxes, although some are equipped with straws. The second is the different characteristics of the product. Milk needs to be specially packed in the freezer, so the operating cost is high. If it is round, the utilization rate of the freezer will be reduced. And we see that coke is mostly on the open shelf in the supermarket.
This is the answer given in the book. I believe that there is no absolute standard answer. It can contact real life and learn to think from different angles. Such as Wang Laoji, Wangzai milk, square paper packaging, round aluminum cans packaging. As for which kind of profit is high, I don't know, but from the situation that you can buy everywhere, the same kind of beverage with different packaging and different pricing has occupied a certain share in the beverage market. In my opinion, whether square or round, it depends more on product positioning and market demand.
This also shows that this book is more to arouse our enthusiasm for thinking and interest in economics. It is to learn from an example how to analyze it from which angle. It also says a lot of small things. Don't take the examples in too seriously, because the environment of the author and we are not the same, some examples can't be understood. In the future, we should use economics to solve problems and feel the charm of life. It not only helps our career, but also optimizes our life. Although not everyone is an economist, we can at least think more actively and apply it to our lives.
Reflections on the economics of milk Cola 3
I have read the book "economics of milk and cola" before. This time I saw this book in the recommended bibliography, so I read it again and found that there are still some different feelings in it. I think this book is worth reading and I look forward to finding scientific and reasonable answers from the perspective of economics when facing some problems after reading it. Although sometimes the answers are not perfect, it is also good to think from some dimensions. The cases and conclusions of this book are based on the principles of economics. We can take a look at the economic explanations of common phenomena and things around us. As the title of this book "economics of milk Cola", the common phenomena such as milk square box and coke can embody certain economic principles.
Why do many schools require students to wear uniforms? Because of the requirement of wearing school uniform, students' ability of self-expression is limited. But its advantage is that it reduces the money and emotional costs that students put into the clothing competition. Why do bureaucrats like to use vague sentences? It is because a certain bureaucrat may, for his own benefit, write a little more vague, thus weakening his own responsibility in restricting the behavior of others. For the same reason, other bureaucrats will do the same, and the standard of vagueness has changed. With the passage of time, the bureaucratic language which is completely incomprehensible has finally become the mainstream. Why is it that whales are on the verge of extinction, but chickens are not worried about breeding? Whalers cannot benefit from self-restraint. Most chickens in the world have owners. Chickens and whales have economic value. People have reliable ownership of chickens, but not whales.
There are many interesting examples like the above in the book. Generally speaking, they are measured according to the principle of cost-benefit. From the perspective of opportunity cost, sunk cost, diminishing marginal benefit, personal interest and collective interest, we can judge whether our economic behavior conforms to the principle of maximum benefit, which is of guiding significance for some behaviors.
You should only do this when the additional benefits brought about by the action are greater than the additional costs. In fact, the same is true of our business promotion program. Only when we have installed enough drivers can we have good performance. There is no free lunch in the world, only rights are equal, so is the relationship between truthful disclosure, premium and insurance protection. Whether in the past or in the future, the only way to earn real wealth is still talent, thrift, luck, and hard work. We must work hard to obtain our own wealth.
Only by asking more questions and thinking can we gain more. For example, the product design should not only include the most basic functions, but also meet the needs of low-cost competition. Seeing the gap between milk and coke containers, naturally asking a few more "why" may reduce our operating costs and increase our incomeˇ° Why do you ask for money to drink water in a bar, but offer free peanuts In life, we will think that we have taken advantage of how much, and so enjoy talking about it, but do not know that their money has been quietly earned by businesses. Wine and peanuts are complementary. The more peanuts a drinker eats, the more wine he will order. And the profit of alcoholic drinks is considerable. This is the truth behind free peanuts. This shows that the laws of economics are everywhere and we should learn to use them.
Starting from the problem, we should arouse the reader's thinking, then give explanations, and then find out the universal law, so that we can harvest knowledge and stimulate us to think in extension. What other things think in this way and operate according to this law? After reading the whole book, you will have a sudden sense of happiness. You will know how to use economic principles to explain more phenomena. At the same time, we will be full of exploration and curiosity about the surrounding things, and look at the world from an economic perspective. Just as I had mastered some elementary laws of physics in middle school, I would pay attention to observe them everywhere and try to find the application of this law around me.
I hope that after reading this book, you will become the "economic powder" of economics, understand some principles of economics, enhance the ability to understand the world, increase the dimension of feeling the world, and make planning and decision-making more rational, more scientific and more in line with economic laws.
Reflections on the economics of milk Cola 4
Milk? Coke? economics? When you see these three nouns, I don't think you can connect them together! The milk in the supermarket is 2.5 yuan a box and coke is 3 yuan a bottle. Their economic value is so much. If you want to be associated with economics, you have to study their raw materials, process technology, product packaging and labor costs. But after the teacher's guidance, after reading "milk Cola economics", we found that: life is economy everywhere!
First, life is economy everywhere.
"Milk Cola economics" puts forward more than 100 questions in the book, all from daily life experience, involving product design, supply and demand analysis, interpersonal relationship, workplace situation and so on. For example, "why is milk sold in a square box, coke in a round bottle?"ˇ° Why is the portrait on a coin a profile, while a portrait on a banknote is a frontal one? "ˇ° Why do many bars charge for water and offer free peanuts? "ˇ° Why are the buttons on the left for women's clothes and always on the right for men's clothes? "ˇ° Why do female models earn more than menˇ° Why do many restaurants offer free refills for drinks? "ˇ° Why are many supermarkets open 24 hours a day? "ˇ° Why is an almost new used car much cheaper than a real new one? "ˇ° Why on one-way roads, humility sometimes leads to reduced efficiency There are many similar problems, all of which come from life and are explained from the perspective of economics. These lovely questions are just the class questions and assignments collected by Robert Frank, an economics professor at Cornell University in the United States, when he taught economics. In the face of these problems, maybe you are scratching your ears and scratching your cheek, and you can't solve them. Your most direct answer is: "this is reality!" And it is these cases that are used to in life are skillfully quoted to illustrate those boring and boring economic principles, which makes me have a strong interest in the book.
2. Ask more "why" in life!
The simple economic explanation for the problem at the beginning is that milk is packed in square boxes, and coke is packed in round cans because milk needs to be put in the refrigerator, square containers save storage space, and coke is more convenient to hold in a round bottle. It is very difficult to realize a positive portrait on a small metal. However, printing fine and complex front images on paper money can prevent counterfeiting of all things. If you interpret it from a theoretical level, things will become complicated. If you use well-known examples to understand and explain, it will be clear to people. Just like when communicating with people, the most effective way to make the other party understand what we are saying is to think from the perspective of the other party, use the familiar things of the other party for example, or use the common situation for example. The other party will understand it much easier, and our work will get twice the result with half the effort.
Asking a few more "why" in life can enhance our ability to deal with complex problems. Theory comes from practice and guides practice. Many small examples in life can be explained clearly by the principle of opportunity cost and cost benefit. In the same way, we will encounter all kinds of problems in our work, and the skills and ways to deal with them are not the same. If we want to deal with them comprehensively and freely, we must have a profound understanding and thorough understanding of the principles of the industry.
The process of learning and understanding principles is the process of transforming book knowledge into one's own ability. When we understand the principle, we can improve our level and ability. When we are dealing with complex problems, we may be blinded by the appearance of the problem. In fact, when we take a look at the nature of the problem, the situation is not as complicated as we think. Let us always in the thinking and harvest, not only help our work, but also optimize our life!
Third, the principle of opportunity cost and cost benefit.
The book sets forth two basic and important economic concepts: opportunity cost and cost-benefit principle. Opportunity cost refers to the value of giving up other things in order to engage in an activity. The principle of cost-effectiveness means that it is only worthwhile to do so when the additional benefits of action are greater than the additional costs. It is the source of all economic concepts.
Professor Robert Frank, the author, said: "these problems in life are not formulas and concepts. There is no standard and exact answer to them. Everyone is likely to give more reasonable explanations." This may be the charm of the book.
Looking back on all kinds of problems in our life, we can also use them to explain: for breakfast, eating pancakes means giving up steamed stuffed bun, and drinking soybean milk means giving up rice porridge. In the school supermarket to buy a box of milk 2.5 yuan, to the city to buy a box of milk 2 yuan, but the return fee of 2 yuan, in order to obtain the maximum income, pay the lowest cost, only choose to buy in the school supermarket, such cases are everywhere, tentacles can be obtained!
Reflections on the economics of milk Cola 5
British philosopher Francis Bacon once said: "reading gives people happiness, brilliance and talent." However, most of the current economics books are obscure and difficult to understand, which often makes readers feel very headache when reading, not to mention "happiness", "brilliance" and "talent". However, the "milk Cola economics" that I want to recommend today is indeed a book that can give people happiness, brilliance and talent.
This book is easy to understand and full of wit. Although its knowledge of economics is not very in-depth, it is still very useful for beginners to further understand economics.
Robert Frank, a professor of Cornell University and a famous natural history economist, always gives students a written assignment in his introduction to Economics: "use the principles of economics to explore interesting problems in the events or behavior patterns that you observe personally", so as to collect various economic problems in life. After more than 20 years of collection and collation, the "economics of milk Cola" was published.
Unlike other economic works written by other economists in the form of formulas, charts and technical terms that are difficult to understand, Robert Frank's "economics of milk and cola" abandons those obscure sentences and chart formulas that can't be understood by non professionals, Instead, it uses popular language and lists a variety of interesting stories to reveal the mysterious veil of economics to us, so that the readers who are new to economics or even have never studied economics can understand and be interested.
These stories are undoubtedly derived from life and are closely related to life. Although many of them are drawn from the United States, there are similar events and cases in China, which makes us not feel strange or confused.
Auguste Rodin, a famous French sculptor, said that "there is no lack of beauty in the world, but a lack of eyes for discovering beauty". If applied in this book, it can be transformed into "there is no lack of economic phenomena in life, but a lack of heart in applying economic principles to explain economic phenomena". There are so many common phenomena in our life that people often ignore them. For example, why is milk sold in square boxes while coke is sold in round bottles. Why do many bars charge for water, but they offer free peanuts. Why do many restaurants offer free refills for drinks. Why are many supermarkets open 24 hours a day. Why new used cars are much cheaper than real new ones and so on.
The author lists a lot of such phenomena in the book, which helps readers to re-examine these problems in life. In addition, he always uses economic principles to explain to readers. In this process, readers often unconsciously acquire the ability to master and flexibly apply economic principles.
In this book, the author introduces the concept of opportunity cost, the principle of cost-effectiveness, the theorem of supply and demand, the clarity of property rights, information economics and behavioral economics, etc., which all people who study economics must master. There is no formula chart, no professional terminology, the author cleverly explains the principle with some wise and interesting stories. For example, when referring to the principle of cost-effectiveness, the author puts forward a question: "why does the freezer light up when the refrigerator is opened, but the freezer doesn't?" The author gives the following explanations
First of all, from the cost point of view, whether in the freezer or freezer, installing a light that will automatically light up when the door is opened, the cost is almost the same. This is the so-called "fixed cost", which does not change with the number of times the refrigerator door is opened or closed. Second, in terms of revenue, having a light in the fridge will make it easier for people to find things. Since most people open the freezer a lot more times than they do, it's clear that the benefits of having a light in the freezer are greater. Therefore, since the cost of installing a lamp is the same, according to the principle of cost-effectiveness, it is more cost-effective to install a lamp in the refrigerator than in the freezer.
Of course, there are exceptions to the cost-effectiveness principle. For example, a person with a high enough income is willing not only to install lights in the freezer, but also to put lights on separate ice grids on each floor. This small example obviously helps us understand and remember the importance of cost-effectiveness principle without being bored.
In the process of reading this book, the author's view of economics seems to have undergone earth shaking changes, from the former "hateful" to today's "lovely and gratifying". The author used to think that economics has only unchangeable concepts, various charts and a series of figures and formulas that are hard to understand. But the economics presented in this book is closely related to daily life, full of quirky questions that can arouse curiosity and the answers explained by many wise and interesting stories.
To be sure, these answers are not all standard answers. Some of them may not be convincing or even far fetched, but only in this way can readers explore economics more and encourage them to find a better answer in person. As Lu You said, "if you want to learn something on paper, you should never know how to do it". In fact, economics is also a major that needs to go through practice to discover or test the truth.
Montaigne once said that "the joy of life depends on how much we care about life," and that's probably why the stories in this book are so interesting. Frank and his students carefully observe life, are good at finding out the details of life, mining the economic principles, and turn the complicated economics into delicacy with one easy to understand and interesting life example, which makes this book a welfare for those who want to understand or study economics.
Associating myself with my classmates, I find that most of them ignore the economic phenomena in life, let alone explore the economic principles behind them. Most of the students don't know about the recent changes in the stock market, the interest rate fluctuation of banks, and what financial decisions the government has issued this year... After careful consideration, it is no wonder that some students often lament that life is boring at a young age. It turns out that they usually observe too little and think too little.
Of course, with the deepening of our study of economics, looking back at this book, we will find that its theoretical knowledge is too shallow, and even some contents will be blurred and forgotten. But the significance of this book will not let the author forget, that is, it gives a timid scholar who flinches away from the boundless economic prairie with courage and hope, and gives him great happiness, brilliance and talent.
one Reflections on the economics of milk cola
two 650 words after reading the economics of milk and cola
three A review of warm cola
four Drinking coke
five Coke composition
six Model essay on lesson draft of several bottles of milk
seven Third year composition: Coke
eight Composition of Ke Ke Ke primary school
nine Super coke car teaching plan